To present her new 2022 Collection So Hélo wedding jewelry, the designer Héloïse chose the idyllic Mykonos and its azure sky. Through a careful scenography from Véronique Lorre, the voluptuous jewelry and elegant dresses Cléophina are sublimated under the sensual rays of the island sun. Let's meet these two sublime modern Vestals, an odyssey captured by wedding photographer Vivien Malagnat and filmed by Sandy Cluzaud.
Mykonos, the island of the winds, has sublimated our desires for escape by offering us an image of Greece imprinted with sibylline beauty: The ideal place for the So Hélo et Cléophina 2022 collection. the sea as well as the vestal whiteness of authentic decors. Let's set off together to discover our new models that will delight the eyes and awaken the delicate and subtle taste buds.
This new collection is thus draped in the song of the sirens whispered by the wind, a sweet note allowing our muses the ease of the suggestion and refining the elegance of this 2022 fragrance.
Sensuality is as always at the rendezvous and accompanies softness, simplicity and lightness of the forms. But this year is also intended to be carnal and generous, offering more voluptuous and entwined jewelry: bows and floral ornaments, untied or chiseled laurel, airy crown, delicately
affirmed tiara sublimate the beauty of faces.
The charm of the photos is signed Vivien Malagnat, overflowing with creativity to find the right angle for this 2022 collection.
While highlighting the work of the designer, he inevitably knows how to make the elegance of the shapes reason and the femininity of the contours in a spontaneous momentum.
But the poetry of this imaging could not be revealed without the talent of Véronique Lorre, artistic director supervising the quality of the detail in each of our shots. Its softness borrows
sensitivity accompanies us in this suspended rendering, like the crystalline line of a unique moment.
Each creation is unique, shaped by hand, carefully thought out and designed in the secrecy of the workshop. So Hélo wants to be nature above all, cultivating the warmth of a family spirit, just like the place that houses its boutique-workshop in the heart of Limousin. Jewelery and accessories are made with the attention and finesse of meticulous work, in the passionate image of their creator who is committed to choosing quality materials. The poetry of forms, as well as the romantic and deeply sincere universe of Héloïse emerge from her creations. Sweetness and harmony can thus be shared to sharpen a bride's desires through her online store: www.so-helo.com
C R E D I T S
- Photographer: Vivien Malagnat
- Filmmaker : Sandy Cluzaud
- Artistic direction and floral design: Véronique Lorre
- Bridal accessoires : So Hélo
- MUAH : Affinité Beauté
- Wedding dresses: Cléophina
- Shoes : Bella Belle Shoes
- Models : Elodie & Carline
- Venue: Mykonos
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