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Bella Belle Shoes Collection 2020

As a real shoe addict, it is a great pleasure to present you the images from the 2020 collection of bridal shoes Bella Belle Shoes. "The Poetry of Love" is a beautiful tribute to the works of female poets. For this campaign, the brand called on the greatest creatives in the wedding industry, who explain us their fascinating creative process. From calligraphy on the skin, divine dresses to breathtaking landscapes: Bella Belle shoes transport us to the mythical Lake Como, and open for us the doors of two magnificent 18th century villas to reveal "The Poetry of Love".

From Painterly Light Photographer Laura Gordon: “Lake Como painted a magical scene and perfectly set the tone for the Poetry of Love editorial. My translation of this year’s theme was very much inspired by the rich textures seen throughout the area paired with the quiet presence of femininity and romance. The journey through these photographs is much like a love story… encompassing the range of emotions one might feel as if they were part of the story themselves.”

From Creative Mastermind Joy Proctor: “To visually translate the theme, I chose not to tell it in literal sense but proposed that we make our model a living depiction of the poet’s muse. I envision that she both wears and inspires the poetry. I commissioned a poem written on her body as intricately as the bodice of a wedding gown. The second way in which I interpreted the « Poetry of Love » theme was to envision the model as the poet’s muse. I imagined her as a goddess; a woman of strength and elegance, sophistication and wisdom. To tell the story of the poet’s muse, I asked Shasta Bell Calligraphy to write a poem onto a silk ribbon in calligraphy. My hope was to visually show the effect of love. In this image, our muse is blinded by love; spellbound by the beauty of the poet’s words. She wraps herself in the sentiments the poet has written for her.”

From Storied Shoes Designers Bella Belle: “Making beautiful and comfortable shoes is our passion. This time, we wrap them in the art of poetry. Inspired by beautiful love poems, each shoe is endearingly named after a famous female poet. The collection is a nuanced fusion of poetic elements and Bella Belle aesthetics. It is our interpretation of poetry in shoe form: the fluidity found in the embroidery, the airiness in a floating tulle bow, and the rhyme of exquisite beadwork.”

From Motion Picture Maestro – Zen Filmworks: “The word “poetry” and “love” conveys bearing of the soul through movement and softness. I was able to translate this to film through directing the model’s beautiful movements — dancing through the words and emotions of love and poetry. What brought it all together as the final step was carefully chosen music to enhance these beautiful and interesting blends of emotions.”

From Make-Up and Hair Magician Harold James Paris: “I wanted to express the Poetry of Love through movements and light textures. We have handcrafted with my team two unique hair accessories in my Parisian studio. To reflect freedom, it was important for me to see the hair in motion. Finally, I decided to play with the makeup to evoke softness, passion or strength thanks to the versatility of textures and colors.”

From Logistics Connoisseur Centorose E Un Tulipano Planning: “The « Poetry of Love » editorial has been set exactly where one of the most famous poet and writer of the eighteenth century composed the poem « Mattino ». Villa Sola Cabiati and Villa Balbiano are two of the most refined examples of eighteenth-century architecture present on the lake. Graceful and commanding in stature, each villa features breathtaking painted ceilings, beautiful frescoes and fine tapestry. Truly poetic in every sense of the word.”

From Calligraphy Artist Shasta Bell Calligraphy: “So often poetry stays on paper and never makes the jump from head to heart. It was so fun to put pen to skin and create living art – making a gown out of words – ‘weaving fabric’ from love and ink.”